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A good idea is a good idea. Banana Republic is going to revive its Mad Men capsule collection for sale on March 1, just in time for the show’s long anticipated comeback on March 25 on AMC. Call it an “encore installment” — of both!
It’s a second coming of the limited edition of stylized clothes for work for men and women, made in conjunction with the popular retail brand and Mad Men Emmy-winning costume designer Janie Bryant. There are 40 pieces of apparel and jewelry that embody, in this case, the panache of the mid to late 1960s.
“It’s been a fantastic experience working with Janie again on this new spring capsule,” says Simon Kneen, creative director of Banana Republic. “We continually find fresh ways to reimagine stylish work wear for our customers. Spring delivers a whole new palette and gave us an excuse to draw from different scenes and wardrobe from the show as inspiration.”
The menswear collection features dapper dressing separates, including bright polos, bold checked woven shirts, argyle vests and a sporty spring-weight navy blazer. The women’s collection offers ladylike pieces in brights and bolds, like sophisticated dresses in graphic florals and solids – including a cap-sleeve dress with reversible waist sash in lush cream and a cheery pink nip-waist dress – cardigans and feminine lace shell blouses and chic coral cropped capris. These looks are much in line with spring 2012 trends.
The capsule is featured in Banana Republic’s March advertising campaign, which will appear in print, outdoor, online, direct mail and in store. In addition, Banana Republic cardholders will gain access to a presale of the full collection at 5 p.m. Feb. 29 before doors open to others an hour later.
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