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After an initial walk through Beastie Boy Mike D‘s the multimedia installation, the main thing one takes away from the experience is sensory overload.
Working in partnership with Mercedes-Benz, the musician (real name: Mike Diamond) brought together 17 artists from a variety of different mediums to create a 17-day event dubbed Audio-Visual Club at the Geffen Contemporary at MOCA.
“It’s been a bit of a blur,” Mike D told The Hollywood Reporter Thursday about curating the event. “We’ve been working so hard on the show for the last couple of weeks but I’m really looking forward to walking inside and seeing it all complete and working.”
Audio-Visual Club hits all five senses by by combining visual art, musical performances, interactive iPads, and the taste and aroma of the Kogi Korean BBQ Truck, all strategically stationed throughout the exhibit.
“This is my graffiti right here, bringing people together,” Roy Choi, co-founder of the award winning food truck told THR.
Santigold, who was featured on the Beastie Boys track, “Don’t Play No Game That I Can’t Win,” released last year, is set to drop her sophomore album “Master of my Make-Believe” on the 24th. She performed songs both old and new, as well as a cover of Tegan and Sara’s “Walking with a Ghost.”
Prominent street artist Shepard Fairey attended the event saying, “I’ve been a fan of Mike D and the Beastie Boys, but not just of his music but all the different cultural things that he’s been a part of.”
“The most exciting thing possible is when something is accessible and hits you viscerally, but also has a deeper artistic ambition and sophistication on another level. The best music does that and I think the best art does that, so bringing the two together in a space like this is fantastic,” he continued.
Placed in the center of the exhibition in an all black room is the Mercedes-Benz Concept Style Coup illuminated by LED panels. Actress Joy Bryant was spotted in the car’s showroom listening to a soundtrack that was exclusively produced by Adam Horovitz from headphones that hang from the ceiling.
Surrounding the show’s centerpiece is an installation by artist Ben Jones that had attendees buzzing. After walking through a long triangular corridor that was lit up by green, red and blue lights, viewers are led into an open room with moving images of computer animated landscapes that are projected onto the walls. It’s almost like stepping into the fantasy world of Jones’ mind.
A moving color wheel display is on view by artists Ara Peterson and Jim Drain, nearby an alt-art pop-up bookstore created by David Jacob Kramer. Other artists who participated in the AV experience include: Cory Arcangel, David Kramer, Jonah Freeman, Justine Lowe, Mike Mills, Peter Coffin, Robert McKinley, Sage Vaughn, Sanford Biggers, Takeshi Murata, The Pulp Fiction, Tom Sachs and Will Fowler.
Transmission LA: AV Club at The Geffen Contemporary at MOCA
April 20 – May 6
Sunday: 11am – 6pm
Monday: Noon – 6pm
Wednesday: Noon – 10pm
Thursday: Noon – 10pm
Friday: Noon – 10pm
Saturday: 11am – 10pm
For more details visit: http://www.moca.org/museum/exhibitiondetail.php?&id=468
E-mail: Shannon.Ma@thr.com; Twitter: @HelloShannonM
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