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Leading Chinese producer Shan Dongbing has joined Fosun, which last year invested $200 million in Jeff Robinov‘s Studio 8, to oversee the expansion of the group’s film and TV production.
Shan said there were many projects under discussion and that it was the “early days” for the film and TV business.
“We’d like to do at least two films a year, co-productions, which could be in Chinese or English,” Shan said on the fringes of the Beijing International Film Festival.
Shan has wide experience in the Chinese industry. He joins Fosun from LeVision, and has also worked with Yu Dong at the private distributor and production company Bona.
He reports to Maggie Huang Jingyan, who is in charge of Fosun’s media business. The unit will have offices in the Fosun Center in Beijing.
Fosun, which is led by chairman Guo Guangchang, was established in 1992 and its principal business operations include insurance, industrial operations, property development, media and entertainment, investment and asset management.
Fosun also has nearly 21 percent of Bona, and has established a movie investment fund with Shanghai Film Group.
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