- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Ben Silverman is going all-in at Propagate Content. Just two weeks after firming up a deal to produce an unscripted series at the year-old production company for Apple with Will.i.Am and Howard T. Owens, he’s boarding the shingle as chairman and co-CEO.
It’s a reunion for Silverman and Owens. The two co-founded Reveille (now Endemol Shine North America) in 2002, producing The Office, The Restaurant, The Biggest Loser and Ugly Betty. Silverman ultimately left for NBC Entertainment, and Owens served a tenure as president of National Geographic Channels.
“I am thrilled to partner with people who know and understand content, and believe in the transformation taking place in media and technology,” Silverman said Thursday in a statement. “I love starting and building companies while at the same time creating and enriching global culture. Howard is a brilliant executive with an incredible work ethic and great taste, and he shares a creative led vision for a global content platform. It is an incredible time for storytellers, and we are thrilled to reunite backed by friends who love storytelling as much as we do.”
Silverman officially departed Electus, the studio he co-founded with IAC financing in 2009, earlier this year. It’s been almost a year since Owens launched Propagate. The independent production studio received an initial financing from A+E Networks, now offering an additional round of investment.
“There is no media leader who sees around corners with more creative clarity than Ben,” said Owens. “His creative and business track records are second to none in the world of TV and digital content. Ben’s skill at leading, inspiring and managing creatives always results in creating companies that are best-in-class worldwide in premium content creation and alternative distribution models.”
Propagate plans to now expand its slate to include the development, production and distribution of premium scripted series, longform and unscripted content for all platforms worldwide — as well as format creation with global distribution in mind.
Silverman’s current development portfolio includes ABC Studios’ Isn’t That Rich? and Amazon one-hour Red Team. Propagate has several series readying for air with A+E, including History’s Evil Geniuses and What The … and FYI’s My So-Called Simple Life — all of which have received 10-episode orders.
“As a global media company, A+E Networks’ number one priority is diversifying our content offerings, and investing in Propagate is a key part of this strategy,” said A+E Networks president and CEO Nancy Dubuc. “I have always admired Ben and Howard’s long and lucrative track record of building thriving businesses together. They are two of Hollywood’s most impressive and prolific producers, and we are very much looking forward to our successful partnership as they develop and produce multi-platform content for the global marketplace.”
Sign up for THR news straight to your inbox every day