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The show, called K-Town, is the first offering on Electus’ upcoming YouTube channel, LOUD, which launches July 2. It was created and executive produced by Tyrese Gibson‘s production company, HQ Productions; Electus execs Silverman, Drew Buckley and Evan Bregman are also executive producers along with reality TV veterans Liz Gateley and Tony DiSanto.
Gateley and DiSanto, the former MTV programming execs behind Jersey Shore and The Hills, left the network in 2010 to create the production company DiGa, which has a partnerships with Electus and HQ Productions. Buzz for K-Town began building that summer, when the pilot was filmed with the prospect of a network pickup.
Gateley told The Hollywood Reporter that Gibson (whose production partners are Mike Le, Eugene Choi, and Eddie Kim) approached the duo about six months ago. “Everyone is looking for subculture, subculture, subculture, and no one has really ever explored this sort of Asian-American world in L.A., so it was just perfect timing,” she said. “We’re so excited about it.”
LOUD will focus on pop culture and celebrities, with consultation from DiGa. As for K-Town, “This could be the next Jersey Shore,” said Buckley, adding that the 10-episode series echoes MTV’s hit franchise with colorful, engaging characters exposing their lives — and drama — on camera. Each video runs 10 minutes, and the show potentially could cross over into television, he said.
The cast includes a trouble-making former exotic dancer, a gossip blogger who moonlights as a bartender and a club promoter. The plot unfolds in L.A.’s karaoke bars and nightclubs, and the new promo (see below) teases lots of skin, fighting and other Snooki-style shenanigans.
“What’s great about it is that that they represent any sort of young, twentysomething crowd that’s just trying to make their dreams come true,” Gateley said. “But you’re just seeing it through the streets of Koreatown as opposed to the streets of Jersey Shore.”
Watch the teaser below:
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