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Bethenny, a daily talk show from reality star and entrepreneur Bethenny Frankel, will get a test run beginning June 11 on six Fox-owned TV stations.
If the test goes well, the Fox stations would be likely to launch the new talk show in national syndication as soon as fall 2013. The test is scheduled for six weeks.
The stations and markets where Fox will test the one-hour show are WNYW New York (11 a.m.), KTTV Los Angeles (2 p.m.), WTXF Philadelphia (11 a.m.), KDFW Dallas (1 p.m.), KSAZ Phoenix (11 a.m.) and KMSP Minneapolis (10 a.m.).
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Fox Television Stations and Warner Bros. Domestic Television Distribution had announced plans to test Bethenny this past January, but the details on the stations, time slots and the date it will begin were first revealed Wednesday by Frank Cicha, senior vp programming of Fox Television Stations, and WBDTD president Ken Werner.
The Fox station group, which is now the largest in the U.S. (by how much advertising it sells), has run a number of similar summer tests of proposed syndicated talk shows in the past, a kind of test drive before they commit to making the purchase for their station group. Some, like a show with Wendy Williams, have been a success, while others, like a talked fronted by Fran Drescher, have begun and ended with the summer run.
Bethenny will originate from the studios of Warner Bros. and Telepictures Productions in Burbank. The show is being produced by Telepictures Productions and executive produced by Frankel and Ellen DeGeneres. The other executive producers, also from Ellen, include Ed Glavin, Mary Connelly and Andy Lassner.
“The program will feature Bethenny’s no-nonsense perspective on everything from pop culture and current events to relationships, beauty, fitness and lifestyle segments,” according to an announcement. “The program will be an honest, informative and entertaining destination, where daytime viewers can learn, laugh and get inspired.”
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Frankel had tried to launch a talk show in the past year with others but had not been successful. This marks the revival of that idea and gives it a chance to find new life.
Frankel first got attention when she was first runner-up on NBC’s The Apprentice: Martha Stewart. She followed that up with her roles on The Real Housewives of New York and a spin-off series Bethenny Getting Married? and Bethenny Ever After. The latter is now in its third season on Bravo.
Frankel, besides her TV work, is author of the books Naturally Thin, The Skinnygirl Dish and A Place of Yes. Her first novel, Skinnydipping, was published this month.
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