The Burger King commercial that Billy Eichner, Seth Rogen, Judd Apatow and others are displeased with is, on the surface, mostly unremarkable: it’s a “man on the street” interview featuring a man asking random people how much the fast food outlet’s new chicken nuggets cost.
That the commercial’s lead happened to seemingly mimic the excitable format of Eichner’s Billy on the Street segments, however, drew scorn from the comedian and many others on Twitter. Especially after Eichner went on a Twitter tirade that drew in Rogen, Apatow and even the official McDonald’s account in its wake.
Hey @BurgerKing-thanks for stealing my act for ur new commercial!! Except its not as funny & everyone knows u stole it. GET YOUR OWN IDEAS.
— billy eichner (@billyeichner) October 13, 2014
— Seth Rogen (@Sethrogen) October 13, 2014
@billyeichner Can’t wait to see you! Oh, and bring Elena!
— McDonald’s (@McDonalds) October 13, 2014
For comparison’s sake on how closely the BK ad resembled Eichner’s comedy, here’s a special Emmy segment of Billy on the Street:
And the new Burger King commercial: