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IFC has promoted Blake Callaway to executive vice president marketing and digital media.
Callaway was previously senior vice president marketing. In his new position, he will lead all of the network’s marketing efforts, including industry campaigns and advertising partnerships, as well as devise promotional strategies for digital media. Based in IFC’s New York headquarters, Callaway will report to Jennifer Caserta, IFC’s president and general manager.
“Blake has done a tremendous job in heightening buzz around IFC and reaching comedy fans in fun and innovative ways,” Caserta said in a statement. “He has a sharp understanding of viewers’ TV habits and responds with breakthrough promotional efforts that are organic to our brand and align us with partners who ‘get’ the value of what IFC delivers. I’m thrilled to recognize his contributions with this promotion and expanded role.”
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Callaway’s initiatives and advertising campaigns have contributed to IFC’s gains in revenue and ratings within the past year. Under his leadership, from 2012 to 2013 viewership of network programming rose more than 20 percent, and total page views for IFC’s website increased more than 34 percent. Callaway has played a key role in revamping IFC.com and building promotional partnerships with Buzzfeed and BAM, as well as network sponsors.
Before joining IFC in late 2011, Callaway worked at Syfy as senior vice president of marketing, brand and strategy and served as head of communication planning at multiple advertising agencies, including Merkley + Partners and Kirshenbaum Bond’s Media Kitchen.
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