- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
It seems the world is about to say goodbye to Blake Lively the digital entrepreneur — for the moment at least. The actress, who says she prematurely launched her site Preserve last summer, is shutting it down.
In an interview with Vogue published on Tuesday, she announced the site will go dark on Oct. 9. Until then, however, the decor, accessories and clothing sold on Preserve are on deep sale. The reason she cites for the shutdown was launching before they were ready. “It never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way.”
Lively continued, “And that’s the whole reason I started this company, not just to fluff myself, like, ‘I’m a celebrity! People will care what I have to say!’ ” Unfortunately, she says, that became Preserve’s crutch. Now, she’s scared and excited about the “brave” decision to take the site dark and stop chasing her tail.
Ryan Reynolds’ wife expects backlash: “Failure! Folly! We knew she couldn’t do this, too!” she told Vogue. But, she says, “I’m going to take this hit, and the only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. And I have a plan.” Her plan reportedly involves researching Jessica Alba’s Honest Co., along with other successful social media sites and apps.
She also has a trick for forgetting the haters and fear, since Lively says, “I’m totally terrified out of my mind! I’ve asked my assistant to just play ‘Shake It Off’ on a loop — it feels really good to listen to it on a loop!”
Sign up for THR news straight to your inbox every day