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Blumhouse Productions, Ivanhoe Pictures and Phantom Films have announced a multiyear partnership to produce local-language genre movies in India. The deal calls for the production of a minimum of 10 films over five years.
Horror franchise expert Blumhouse (Paranormal Activity, Insidious, Sinister) will offer its creative expertise in the partnership. The films will be released in India under the Blumhouse brand. Recently launched Asia-focused film and television entity Ivanhoe Pictures will finance the films. Indian banner Phantom Films will produce with one of its founders — acclaimed helmer Anurag Kashyap — set to direct one of the movies in the planned slate. Kashyap’s credits include the well-received two-part Gangs of Wasseypur, which was recently picked up for U.S. distribution by new specialty distributor Cinelicious Pics.
Backed by international financier Robert Friedland, Ivanhoe Pictures last year announced a $130 million co-financing pact with Fox International Productions concentrating on select local-language pictures in China, India, Korea, Japan and Taiwan.
In India FIP — via Fox Star Studios India — has backed titles such as the recent Hindi remake of U.K. foreign-language Oscar entry Metro Manila and Bang Bang! the upcoming Bollywood reworking of the Tom Cruise–Cameron Diaz starrer Knight and Day.
Ivanhoe has also partnered with producer Nina Jacobson (Hunger Games) to finance and produce Kevin Kwan‘s comedic best-seller Crazy Rich Asians. Billed as India’s first “directors’ company,” Phantom was founded by Kashyap, Vikas Bahl, Vikramaditya Motwane and Madhu Mantena. Its three releases so far include Lootera, Hasee Toh Phasee and this year’s surprise hit Queen. Upcoming titles include Kashyap-directed Ugly and Bombay Velvet, along with NH10 and Ghoomketu.
“Ivanhoe and Phantom are the perfect partners to help create engaging, terrifying films for the rapidly growing Indian market,” said Blumhouse founder and CEO Jason Blum. “We are excited to bring our approach of empowering filmmakers to tell their favorite genre stories to local-language productions.”
The deal was negotiated on behalf of Ivanhoe Pictures by CFO Suraj Gohill, CAA for Blumhouse and CAA KWAN for Phantom.
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