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Rapper Danny Brown, the cast of Pawn Stars, The Price is Right host Drew Carey, podcast personality Marc Maron and others have all pitched in to give Bob Dylan‘s iconic “Like a Rolling Stone” the music video it never had.
As a promotion for the colossal Bob Dylan Complete Album Collection Vol. 1 box set (released on Nov. 4, it includes 43 CDs of music along with a new book of liner notes), the revolutionary track has been given an interactive video that mimics a TV set where every station is singing the song.
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Users can surf between channels that include business news, a cooking show and reality programs; on each program the actors sing along to Dylan’s timeless lyrics. On a hip-hop station, a disheveled Danny Brown bounces around New York streets cutting in and out of shots while munching on various snacks, accompanied by psychedelic cartoon lyrics and fast food characters.
According to a press release, the video showcases a patented technology platform by digital media company Interlude and is produced by U.K.-based banner Pulse Films and NYC’s production house Walter Pictures. How it pertains to the 1965 song’s praise of bohemian living, tuning in, turning on and dropping out, is unclear. But it’s a pretty cool show, nevertheless.
Watch the video below:
Twitter: @colinstutz
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