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Makeup artist Bobbi Brown’s new store is a welcome respite from tourist-clogged Beverly Hills — not just for the calm atmosphere, but because the store is designed to help people shop for makeup and skincare without the clutter so common around the experience of buying beauty products these days.
Which makes perfect sense since Brown herself is synonymous with straightforward beauty and providing women with the right products and tutorials to get them feeling pretty without a lot of fuss.
Of course, there is still plenty of glamour happening here, in her second freestanding retail store in the U.S. (the first is located in Montclair, NJ, where Brown lives).
The 560-square-foot interior is organized into easy-to-navigate sections to make buying easy. Eyes, lips, cheeks, brushes and skincare are clearly marked, and are their own little destinations to discover. Next to the register, you’ll find the new Sunset Pink collection, including pink-toned cream shadows ($28), cheek tints ($28) and tinted glosses ($23) designed for achieving a Southern California appropriate “sunset glow.”
Other limited editions for summer? Lip collections (a box includes gloss, lipstick and a matte finish Art Stick) in melon pink or classic nude. “The nude has been very popular,” a store associate and makeup artist tells The Hollywood Reporter.
Another product that has been a hit is the bronze highlighting powder ($46), which according to the same sales associate has been flying out of the store since Kylie Jenner posted the shimmery palette on her Snapchat last Thursday. (Only in Beverly Hills.)
Brow shaping, grooming and makeup application tutorials are available on site, and a concierge is available to schedule events and in-home services for groups or parties.
Brown herself is expected to appear in the store this October for the Studio’s official grand opening, imparting some of her time honored beauty advice to her West Coast fan base.
Bobbi Brown, 9497 S. Santa Monica Blvd., Beverly Hills; 310-275-4650; bobbibrowncosmetics.com
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