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TVGN has tapped Brad Schwartz as president of entertainment and media in its first executive appointment as part of the CBS Corp. and Lionsgate partnership, it was announced Monday.
Schwartz, who has worked at Fuse, Canada’s CTV and MTV, will oversee programming, scheduling, marketing and creative operations for the channel. He will report to TVGN’s board of directors.
“This partnership is all about improving a property that has tremendous potential it has yet to realize,” said Leslie Moonves, president and CEO of CBS Corp. “The key to that improvement will be growing the quality of the programming offered to the more than 80 million viewers who have access to TVGN. I can think of no better person to manage that process than Brad. He’s a terrific addition to the team. All his experience has prepared him for this role, and I look forward to the contribution he will make as he leads this exciting new effort.”
Added Lionsgate CEO Jon Feltheimer: “Brad is a gifted and astute young programming executive with a hip sensibility who knows how to create exciting branded content for an emerging channel. He has his finger on the pulse of pop culture and is ideally qualified to help TVGN fulfill its promise as a premiere destination for celebrating the world of entertainment.”
Additionally, Dennis Miller, former interim TVGN president, has been named president of operations. He will manage affiliate sales, finance and operational strategy, working with Schwartz in advertising sales.
“Dennis has done an outstanding job as interim president, and we are very pleased that he will continue to guide these important businesses,” noted Feltheimer. “We are very fortunate to be able to add his significant talents to those of Brad and the rest of the team as we grow this property from the ground up.”
Schwartz was senior vp programming and operations at Fuse and also was GM of eight cable networks in Canada as part of Bell Media’s CTV, including MTV Canada, MuchMusic, MTV2 and MuchMore. He has been included as part of The Hollywood Reporter‘s Next Generation list.
Available in more than 80 million homes, TVGN will be home to CBS’ programming (like The Young and the Restless), production and marketing assets in addition to Lionsgate’s film and TV resources. Although financial terms of the CBS deal were not disclosed, THR revealed that the company paid about $100 million for its stake.
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