Branded: Opening Ceremony Debuts Elvis Presley Capsule Collection

Opening Ceremony is paying tribute to the King of Rock with their latest capsule collection.

The Fall/Winter 2013 line, licensed under Elvis Presley Enterprises, ranges from sweatshirts with classic song titles (“Suspicious Minds” and “Heartbreak Hotel”), signature portraits of the American icon on sweaters and tees, and a vintage denim jacket with the phrase “Love Me Tender” printed on the back with white applique lettering and a detachable crystal pin in the style of Elvis Presley‘s legendary “Taking Care of Business” ring.

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British photographer Jamie Hawkesworth shot the look book with street-cast locals donning the collection in Memphis, Tenn., home to Presley’s Graceland mansion.

The 17-piece offering, priced from $95 to $355, is now available on Opening Ceremony — just in time to celebrate Elvis Week 2013 from Aug. 10 to Aug. 17.

See below for more images from the look book.