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One week after announcing its most aggressive programming slate yet — 11 new series, five returning ones — Bravo is busy adding still more to its development coffers.
“We’re increasing our original production by 20 percent in 2011, which as you can imagine means we constantly need to keep our pipeline of new shows replenished,” says Eli Lehrer, Bravo’s vp development and original programming.
Among the offerings: a scripted series about a makeup artist who paints the faces of demanding socialites, stars and politicians. “We have a couple of different scripted projects in development,” adds Lehrer of a genre that the network has yet to master. “It’s a world we’re dipping our toes into and we’re just looking for the right project.”
As he sees it, the lineup — which includes seven unscripted projects and one scripted series — is in keeping with the female-skewing network’s strategy to focus on big characters who are leaders in their field. The likes of Tabatha’s Salon Takeover’s Tabatha Coffey, The Millionaire Matchmaker’s Patti Stanger and the many Real Housewives fueled its best quarter on record, with tune-in from the 18-to-49 set up 35 percent.
Bravo’s development slate:
— Women of Wall Street, from Renegade 83, will follow a group of five predictably beautiful, ambitious and successful women who make millions by day and swap stories over martinis by night. Lehrer says the network has been looking for its way into the high finance world for years but hadn’t found it until now.
— Gallery Girls, a docu-series from the Magical Elves, will take viewers inside the fashionable, demanding lives of six 20-somethings who work in Manhattan’s hippest art galleries. When the workday ends, the cameras follow the girls to the city’s hot bars, clubs and art scene functions.
— The Annabel Tollman Project, from Madwood Entertainment, will offer a behind-the-scenes look at the life of former Interview Magazine fashion director-turned-fashion journalist and celebrity stylist to Mary-Kate and Ashley Olsen, Jessica Simpson and Scarlett Johansson, among others. In the Rachel Zoe vein, audiences will get a front row seat as Tollman dresses the a-list.
— Jason of Beverly Hills, from Authentic Entertainment, will focus on Beverly Hills’ top custom jeweler, Jason Arasheben, whose $20 million-a-year business has him dripping everything from rings to cars in diamonds.
— The Kristoffer Winters Project, a docu-series from Shed Media, will center on another house-flipper who can turn a $3 million home into an $8 million mansion.
— Untitled Decades Project, from True Entertainment, will introduce viewers to the world of vintage fashion through the eyes of Cameron Silver and Christos Garkino, who operate the world’s premier modern and vintage couture boutiques, Decades and decadestwo.1.
— The Wedding Planner, a series from SuperDelicious, will focus on wedding planner Kristin Banta, who takes an out-of-the-box approach to planning a couple’s big day.
— Face Down, produced by Lionsgate, is a scripted effort that centers on an irresistibly flawed make-up artist as he navigates through a world of demanding socialites, stars and politicians.
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