The Gregory Brothers have inked a deal to create, write and star in a Comedy Central pilot with Peyton Reed in talks to direct.
The project, which will be shot in New York City, will feature the musical and comedic stylings of the Emmy-nominated trio, Andrew, Evan and Michael, along with Evan’s wife Sarah.
To date, the group is best known for its viral videos, including standout Auto-Tune the News. The series’ Bed Intruder Song, which features excerpts from an interview with alleged crime victims Kelly and Antoine Dodson, has been viewed nearly 100 million times. Earlier this year it picked up a Best Viral Original award, which was presented by Will Ferrell and Adam McKay at the network’s Comedy Awards.
“We wanted to show the story behind being musicians and video guys, and reveal that, yes, that story if often about amazing pet tricks or zany dating mixups,” the brothers told The Hollywood Reporter by email. “It’s like The Monkees for the year 2011 — the Monkees meets YouTube meets The Bobby Darin Show.”
Tom Scharpling (Monk) will co-write and executive produce the project, with their manager Dave Becky joining as an EP. Reed (Yes Man, The Break Up) is in negotiations to direct.
The brothers are repped by WME, 3 Arts Entertainment and Ziffren Brittenham; Reed is repped by WME and Sloane, Offer, Weber & Dern.
Email: Lacey.Rose@THR.com; Twitter: @LaceyVRose
