- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Universal Studios Home Entertainment’s Bridesmaids was the third summer tentpole to debut at No. 1 on the national home video sales charts its first week in stores, after actioners X-Men: First Class and Thor.
The film, which grossed nearly $170 million in U.S. theaters, took the top spot on both the Nielsen VideoScan First Alert overall sales chart and Nielsen’s dedicated Blu-ray Disc sales chart for the week ending Sept. 25, generating $35 million in consumer spending its first five days in stores across all formats, physical and digital.
What sets this victory apart from the others, however, is that Bridesmaids is a comedy that appeals mostly to women – and yet it generated more than 30 percent of its sales from the Blu-ray Disc version. Observers say this indicates Blu-ray Disc is accelerating its entry into the mainstream this quarter, noting that if sales trends hold up Bridesmaids will sell upwards of 1 million Blu-ray Disc units in its first window of release.
Universal Studios Home Entertainment president Craig Kornblau said the film’s “particularly astonishing performance on Blu-ray, and its overwhelming appeal among consumers, not only signifies a true coming of age for the format, but also effectively propels further the excitement around home entertainment category as the industry closes out a solid third quarter and heads into what is expected to be a markedly robust holiday shopping season.”
Also making a strong showing its first week in stores is Walt Disney’s Spooky Buddies, the latest installment in the direct-to-video series of family-friendly movies about playful pups. Spooky Buddies debuted at No. 2 on First Alert, one notch ahead of 20th Century Fox’s Star Wars Blu-ray Disc collection, which remained at No. 3 its second week in stores. The previous week’s top seller, Paramount’s Thor, slipped to No. 4. On the Blu-ray Disc chart, Star Wars was No. 2 and Thor, No. 3. Spooky Buddies debuted at No. 6, with Blu-ray Disc accounting for 20 percent of total unit sales.
Bridesmaids won’t be available at Netflix or Redbox kiosks until a month from now, so the top spot on Home Media Magazine’s weekly rental chart remains Thor, which debuted at No. 1 the prior week. Paramount does not impose a 28-day holdback on its new releases from the two top rental outlets. Set Up, from Lionsgate, debuted at No. 2.
Sign up for THR news straight to your inbox every day