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BritBox, the U.K. content-focused streaming service launched by BBC Studios and ITV, is set to lose its CEO and president for the U.S. and Canada, with Soumya Sriraman deciding to step down at the end of October.
Sriraman is seen as a key architect in launching the platform, which now boasts 1.5 million subscribers and claims to be the fastest-growing targeted stand-alone SVOD service to have launched in the last three years. Earlier this year, it announced it would expand to up to 25 countries.
“I have enjoyed writing every minute of the BritBox story – from imagining it six years ago to building and growing it!,” said Sriraman, who was responsible for commissioning and executive producing several shows for the service, including The Bletchley Circle: San Francisco with Rachel Stirling and Julie Graham, and There She Goes starring David Tennant and Jessica Hynes, who won a BAFTA award for her role.
“I am so proud of my team who has worked tirelessly to exceed all expectations. I am grateful to the leadership at the BBC and ITV for their stewardship on this journey and I now look forward to my next chapter.”
In a joint executive statement, Rebecca Glashow, president, BBC Studios – Americas, and Martin Goswami, group strategic partnership and distribution director, ITV, said: “Soumya is a trailblazer. Her experience, leadership, and thorough knowledge of British content has been the perfect fit for BritBox. We thank Soumya for her passion and commitment in leading the BritBox team and shaping the service into what it is today.”
New leadership for the service is expected to be announced in the coming weeks.
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