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Just nine months after joining Broad Green Pictures, Alix Madigan is exiting her post as head of creative affairs.
The move signals a continued shift for Broad Green away from indie-minded prestige films and toward more mainstream offerings. Last month, the company hired Straight Outta Compton and Ride Along producer Matt Alvarez to be its president of production. The first major move under Alvarez’s watch was greenlighting the culture-clash sorority comedy Step Sisters, formerly called Ain’t No Half Steppin‘.
By contrast, Madigan’s taste dovetailed with a more Sundance-friendly sensibility, having produced Debra Granik’s Winter’s Bone — the film that launched Jennifer Lawrence’s career (the actress nabbed her first best actress Oscar nomination for the drama) and earned a best picture mention despite its miniscule budget — and Lynn Shelton’s Laggies, which starred Keira Knightley, Sam Rockwell and Chloe Grace Moretz.
Madigan, a well-respected veteran, joined Broad Green from Anonymous Content, where she worked as an in-house producer. Before that, she worked with Anonymous’ Steve Golin at Propaganda Films.
Madigan also serves on the board of Film Independent.
But insiders say the split is amicable, and Broad Green is making a concerted move away from smaller-scale movies and will rely less on festival acquisitions than it has in the past.
Madigan’s last day at Broad Green will be Friday. She is expected to return to producing independent movies.
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