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Buzzfeed has hired former Huffington Post exec Greg Coleman as its new president, replacing Jon Steinberg, who stepped down in May.
Coleman, who formerly served as president of HuffPo and ad tech company Criteo, has more than three decades of experience in digital sales, advertising, tech and media. He was also an early executive at Yahoo and AOL, and prior to that, he worked in magazine publishing.
“Social, content-driven advertising has really come of age in the last three years, and Greg joining us validates that enormous shift. Greg helped transform industries at Huffington Post and Criteo and now will scale social advertising globally as it becomes an essential part of every major brand’s marketing strategy. I’m also thrilled because it brings Greg, Ken Lerer and me all under the same roof again,” said Buzzfeed founder/CEO Jonah Peretti, who co-founded HuffPo with the Lerer Ventures manager, in a statement.
Buzzfeed is backed by Lerer Ventures.
Coleman added: “There is no greater story in the industry than of BuzzFeed and social advertising. It’s still early days in social and I’m so excited to join the talented team at BuzzFeed, whose work has drastically changed the industry over the last three years. BuzzFeed has always been like family to me, and I’m so thrilled I can now call it home.”
Coleman was previously an advisor to Buzzfeed’s board. Although Coleman was chief revenue officer as well as president at HuffPo, Andy Wiedlin will continue in the CRO role for Buzzfeed.
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