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CAA Marketing has hired respected creative director Fred Levron, The Hollywood Reporter has learned.
Levron served as executive director and creative director of Ogilvy & Mather Paris, where he worked with clients including Google, Louis Vuitton, Coca-Cola, The Ford Motor Co., Perrier, Mondelez, Vittel and Mattel. In his 15-year career he has been recognized with more than 70 industry accolades worldwide, including Cannes Lions, CLIOs, One Shows, Effies, Webbys, New York Festival awards and LIAs.
“We have been fans of Fred’s work for years,” said CAA Marketing co-chief creative officer and co-head Jae Goodman in a statement. “His creativity and creative leadership are world-class. But what really made us fall in love with the idea of working with Fred is how thoughtful and articulate he is about the way brands need to operate in popular culture today.”
Levron will relocate to Los Angeles, where he will advise the clients of CAA’s corporate marketing practice, who include Coca-Cola, General Motors, Neiman Marcus, Burberry, Old Navy, Southwest Airlines, Keurig, Cirque du Soleil, QVC, Fender, Diageo and the MacArthur Foundation. CAA Marketing’s “The Scarecrow” animated short and companion mobile game for client Chipotle has swept the industry awards, taking two Cannes Lions Grand Prix honors, two Creative Arts Emmys, five Webbys and, earlier this month, a Clio award for best branded entertainment and content.
“CAA Marketing has a unique approach to building next-generation communication platforms,” Levron said in a statement. “I am grateful to be part of this unique group of people who are doing disruptive and highly distinguished creative work.”
The agency continues to leverage its entertainment connections for pioneering marketing opportunities, including the first two branded Sundance film selections, Coca-Cola’s long-term relationship with American Idol and a live interactive Hulu show for Microsoft’s Bing. On Monday, CAA announced that partner TPG Capital was increasing its investment in the agency to a majority stake.
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