‘Call of Duty Mobile’ Breaks Records With 100M Installs in First Week

Tencent’s Timi Studios and publisher Activision broke mobile gaming industry records with the launch of Call of Duty Mobile last week. 

The mobile version of the popular first-person shooter franchise, which was released Oct. 1, has amassed more than 100 million downloads in its first seven days of launch, analytics firm Sensor Tower reports. That is the most downloads for any mobile title in its first week of launch.

The performance of Call of Duty Mobile outshines that of Nintendo’s Mario Kart Tour, which launched Sept. 25 and accrued 90 million downloads in its first week. Meanwhile, the two recent titles overshadow the debuts of other popular mobile offerings such as PUBG Mobile, which earned 28 million downloads over its first week in February 2018, and Fortnite‘s mobile version, which amassed 22.5 million installs over its first seven days in April 2018.

Call of Duty Mobile got off to a hot start, hitting 20 million installs within its first 24 hours. The game also pulled in $17.7 million in player spending, outpacing Fortnite‘s mobile debut of $2.3 million. 

The bulk of Call of Duty Mobile‘s revenue came from the App Store, which accounted for $9.1 million, or 53 percent, of total player spending. Android users, meanwhile, spent $8.3 million, or 47 percent. The U.S. market was the biggest contributor, as players spent $7.6 million, or 43.1 percent of the overall gross. Japan was the second-highest-grossing country with $2.4 million, or 13.7 percent, while Brazil came in third with $848,000, or 4.8 percent.

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