- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Yahoo! is launching In the Dressing Room With Cat Deeley, a short-form reality show that takes viewers behind the scenes with the host of Fox’s So You Think You Can Dance as she works with her stylists on her look for an episode of the show.
Playing on Yahoo!’s omg! page, the episodes will play twice a week, beginning Wednesday, with an opening order for 20 of the short shows.
In the program, the viewer watches Cat Deeley, a former fashion model, as she talks though her fashion, make-up, hair and shoe choices with make-up artist Amy Strozzi, hair stylist Sallie Nicole and others, offering tips and insights into her choices.
At the end of each episode she announces that she will give away two items of her clothing to one of the viewers who enters online and sends in a picture or video of their fashion choices.
“We have so much fun backstage I can’t wait for the audience to be a part of it,” says Deeley, who is also a producer of the series. “I have a passion for fashion and if the audience does too they will find this fun and entertaining!”
Yahoo! Is positioning the online series as part of the premium original programming exclusively available on their website. “Yahoo! has eight out of the top 10 shows online,” says Erin McPherson, Yahoo! VP and Head of Originals and Video Programming, “and ‘In the Dressing Room’ will continue to grow our ability to offer a rich canvas for brands to tell their stories and integrate their brand into the next generation of digital programming.”
Deely is producing with Yahoo! This is also the first product from Collective Digital Studio, the online content division of personal management and production company The Collective, whose clients include Enrique Iglesias, Slash, Alanis Morisette, Martin Lawrence and Michelle Rodriguez, according to Collective CEO Michael Green.
Sign up for THR news straight to your inbox every day