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Beauty addicts know — or should! — that the surest way to be the first of your friends to learn about a hot new product is by paying attention to what top makeup artists use. After all, they get early access to the latest and greatest launches, and have many more hours a day to test them out than non-professionals. Thus the fact that at least 10 A-list artists have recently Instagrammed their love for Smith Cosmetics brushes is one that can’t be ignored.
The four-month-old brand has already made waves in Hollywood with its luxe range of solid wood-handled brushes with gold detailing, a chic typeface logo, and mix of natural and synthetic fibers. It’s at least partly thanks to the slew of early adopters who have posted about them, including Francesca Tolot, Beyonce’s makeup artist; Shane Paish, who works with Charlize Theron and Michelle Monaghan; and Lorde’s and Haim’s go-to girl Amber Dreadon.
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Dreadon used Smith brushes when making up Lorde for her recent Saturday Night Live performance, and her new music video with Disclosure. Her combo for creating the most photogenic face is the #115 brush ($28) with Marc Jacobs Beauty Re(Marc)able Full Cover Foundation Concentrate ($55). Additionally, Lora Arellano swears by the #124 contour brush ($24) with Soleil Tan de Chanel ($48) bronzer for her clients, who include Iggy Azalea, Viola Davis and Serena Williams.
Other devotees include Jamie Greenberg — makeup artist to Kaley Cuoco, Lizzie Caplan and Rashida Jones — and Kindra Mann, who prefers to use the #112 bronzing brush ($32) along with Charlotte Tilbury Flawless Finish Skin Powder ($50) on her actresses who include Beth Behrs and Nina Dobrev. At this rate it seems it’s only a matter of time before a Smith selfie is the new sheet mask selfie.
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