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Grammy winning singer Celine Dion just announced the launch of her new fragrance Signature, which will be available worldwide in Sept. Print advertising for the line, shot by Peter Lindbergh, is slated to break in Oct. fashion, beauty and lifestyle magazines. The scent will also be showcased in Dion’s Las Vegas boutique.
The new fragrance contains top notes of mimosa blossom, pink lady apple and juicy guava; a heart of Indian jasmine, rose essence and magnolia blossom, and a drydown of sensual musk, amberwood and sandalwood. Dion has said that Mimosa and wood are in nearly every one of her fragrances because they remind the star of her Canadian childhood.
The singer’s career breakthrough was in 1990, when her duet with Peabo Byrson for the Disney’s “Beauty and the Beast” won the Academy Award for best song, and the Grammy Award for best pop performance by a duo or group with vocal.
Since her first fragrance launched in 2003, Dion’s sales have topped $850 million, a fact not lost upon her sponsors at Coty Beauty.
Marsha Brooks, vice president of global marketing and fragrances, says that generally “celebrity fragrance franchises don’t last as long as fashion brands, but Celine has proven that she has incredible longevity in a category where there is always something new. We see our collaboration with her as a very long-term project, and our sales remain very solid.”
Brooks also provides praise for Dion’s ability to connect to a global market : “The fragrance category is all about dreams, and Celine Dion has shown repeatedly that she is an icon who touches people.” With fragrances in stores in over thirty-five countries, Dion’s global reach will certainly continue to extend with the release of her new “Signature” scent.
The Eaux de toilette comes in three sizes: 0.5 oz. for $16, 1 oz. for $27 and 1.7 oz. for $34.
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