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After getting a taste of the entertainment business through his Netflix series Ugly Delicious, David Chang is digging in.
The chef behind the Momofuku Restaurant Group is launching Majordomo Media, a multimedia business that he is describing as a place to create content around “food and culture in a way nobody has really ever tried.”
Majordomo Media, which Chang is launching with business partner Christopher Chen and former Wired editor-in-chief Scott Dadich, will serve as the umbrella for a podcast, television development slate and editorial platform. Through Majordomo Media, which shares a name with Chang’s new Los Angeles eatery, the restaurateur will look to build on a foundation that he already established through the publication of quarterly magazine Lucky Peach, which released its final issue in May 2017, and his turns in front of the camera as host of food docuseries Ugly Delicious and season one of PBS series The Mind of a Chef.
“Majordomo is a place for people to connect over the things I believe define culture: travel, food, music, sports, exploration,” Chang said in a statement. “I don’t want to tell people what to do or show them the new cool thing. Plenty of places do that. I want to teach them how to find — and understand — new and different things themselves and let them bring their friends along for the ride. I want to create experiences where it’s okay to have honest conversations — where people can consider culture and race and have strong opinions while exploring their passions.”
To launch Majordomo Media, Chang has tapped Chen, a former business development executive at Looper producer Endgame Entertainment, and Dadich’s Godfrey Dadich Partners, a design and strategy firm. Former Conde Nast Media Group president Lou Cona has been appointed chief of business and strategy and revenue for Majordomo. The company will operate independently from Momofuku.
“We’re designing Majordomo for 2018 and beyond, and it won’t feel like anything else in media,” said Dadich, an executive producer on Netflix’s Abstract: The Art of Design. “It will be rollicking, occasionally profound, and frequently profane. Majordomo will be the can’t-miss hub for the culturally adventurous. Locking arms with Dave, we’ll produce shows and content handcrafted to satisfy our creative sensibilities and push the boundaries of what a media brand can be.”
Majordomo Media plans to produce content for a variety of platforms, including its own. To that end, Mary Melton, former editor-in-chief of Los Angeles magazine is joining. Also joining her to establish the voice of the brand are Robert Capps, head of editorial at Godfrey Dadich and former Lucky Peach editors Chris Ying and Rachel Khong.
Godfrey Dadich president of entertainment Dave O’Connor will lead the company’s slate television, film and audio programming, while the firm’s creative director Allie Fisher, design director Olga Montserrat and director of creative operations Rosey Lakos will lead Majordomo creative, design and photography, respectively.
Majordomo Media is repped by WME.
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