Jodie Foster, Tea Leoni, Cher, Laverne Cox, Sophia Bush, Ellen Pompeo, Constance Wu and Lily Tomlin are just a few of the stars to join forces to encourage women to vote during the midterm elections Nov. 6. The ad, which was directed by Foster, produced by Mike Bloomberg and RadicalMedia and funded by Independence USA PAC, was released Tuesday.
The ad, titled “Because It Matters,” opened with Leoni asking, “If somebody asked you, ‘What do you care about?,’ what would you say?”
Bush, Hannah Bronfman and Wu listed their concerns, including losing health care, equal pay and equal rights.
Lele Pons then encouraged the viewers to think about what truly matters to them before Olivia Munn added, “If you’re worried about your preexisting conditions” and Pompeo said, “If you can’t take another school shooting.”
Cher reiterated the question, “What matters to you?” Felicity Huffman, Cox, Ser Anzoategui, Minnie Driver and Julianne Moore followed by listing civility, kindness, dignity, freedom of the press and freedom of speech as things that matter.
After asking the viewers if any of the previously listed topics are important to them, the women encouraged them to vote.
Immigration, family separation at the border, gun reform, climate change and health care for all ages were listed as important reasons to vote by Bethenny Frankel, Christy Turlington-Burns, Piper Perabo, Minka Kelly and Marilu Henner.
Once again, the audience was asked if any of those topics resonate with them. Isabella Gomez and Gloria Calderon Kellett said in unison, “Then vote.”
“If basic human rights matter, then vote,” added Tomlin.
“If women’s rights really are human rights,” began Tichina Arnold, before viewers were again encouraged to vote.
The video continued with Kathy Najimy, Logan Browning and Zosia Mamet telling the viewers to not lose hope. Marlee Matlin then signed the word “vote.”
“Get out and vote. It matters,” Foster said in a voiceover. The ad concludes by encouraging viewers to make a plan to vote by texting the word “Vote” to 433-67.
“Women’s voices are being listened to in a way that they haven’t been before. And it’s not just women candidates. It’s women voters and women activists. I’m proud to partner with RadicalMedia and Mike Bloomberg on creating a campaign that encourages all Americans to use their voice and vote,” said Foster in a statement about her involvement in the project.
“Women across the country have concerns and strong points of view and they can make a difference by going to the polls on November 6th,” she continued. “We hope that this campaign, featuring familiar faces in the entertainment industry, will inspire others to share their views and more importantly take action on Election Day. It really matters.”
“It is hard to overstate the importance of this election. Our environment and our health are on the line,” added Bloomberg. “The good news is that more women are running than ever before, and female voters overwhelmingly support Democratic candidates for the House and Senate. The polls suggest a gender gap in voting larger than anytime since the 1950s. But this election will be decided by turnout and getting people to cast their ballots. I want to thank Jodie Foster and every woman who participated in this effort for making their voices heard and encouraging others to do the same.”
Watch the ad above.