Early this morning, Marc Jacobs revealed that the woman, the myth, the legend — the one and only Cher — is the star of his eponymous label’s fall 2015 campaign. The designer gave a preview of the ads, which were shot by David Sims and styled by Katie Grand, that show the singer in a dark pleated skirt, moto style jacket and black leather gloves, looking bewitching as ever.
The 69-year-old singer joins the bevy of older ladies that have been fronting major fashion campaigns as of late, including Joan Didion for Celine, Joni Mitchell for Saint Laurent, and most recently, Donatella Versace for Givenchy. Given her reputation as a style icon, the raven-haired singer really seems like the perfect choice for the edgy — yet still glamorous — Diana Vreeland-inspired fall collection.
Jacobs’ unconventional casting decision should really come as no surprise given his past choices, which include the Instagram competition he used to scout models for Marc by Marc Jacobs fall 2014 campaign as well as the army of nine supermodels that fronted his spring 2015 campaign. Not to mention, Cher attended this year’s Met Gala as Jacobs’ date, wearing a custom, shimmering burgundy gown.