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MIPCOM will say Ni hao to China as this year’s country of honor at the annual TV confab in Cannes, organizers announced Tuesday.
The country will be the focus just as China has now become the second-largest television market in the world, overtaking both the U.S. and the U.K., according to IHS Markit data. China spent $10.9 billion on TV in 2017 according to its figures. Broadcasters spent $6.4 billion while platforms including Alibaba, Baidu and Tencent invested $4.5 billion in programming.
MIPCOM will welcome its largest Chinese delegation ever, as well as conference and panel discussions dedicated to the territory on the main stage as well as the kids-focused MIPJunior.
The Cannes conference is shoring up its lineup, with ITV’s new CEO Carolyn McCall set for a Media Mastermind keynote, while DreamWorks Animation Television president Margie Cohn will keynote in the MIPJunior section.
Jamie Oliver and Issa Rae will add some star power to the week, with the TV chef also giving a talk on the main stage and the Insecure star being honored with the Personality of the Year award, as previously announced.
MIPCOM runs Oct. 15-18 in Cannes.
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