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Tony Stark will land in China with some extra local flair.
Marvel announced Friday that the third film in its Iron Man franchise, a joint production of the Disney-owned Marvel Pictures and Beijing-based DMG Entertainment, will be tailor-made for Chinese audiences.
All versions of the film will feature scenes shot in Beijing, product placement for Chinese electronics manufacturer TCL and co-star Wang Xueqi, but a version cut for the world’s most populous nation also will boast “specially prepared bonus footage” and an appearance by megastar Fan Bingbing.
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DMG was a financier of the film and will help sell it to local audiences. Big-budget American films have proved to be major hits in China, helping to push the nation’s box office to $2.7 billion in 2012, a 37 percent increase from the previous year.
In 2011, Transformers: Dark of the Moon earned north of $145 million in the country.
Marvel says that the film will not apply for co-production status in the country but that “shooting in China has been very positive and has created a springboard for future collaboration with China’s talented stars and its growing film and television industry.”
As The Hollywood Reporter first reported, star Robert Downey Jr. will attend the Beijing launch of the film April 6.
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