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Tony Stark will land in China with some extra local flair.
Marvel announced Friday that the third film in its Iron Man franchise, a joint production of the Disney-owned Marvel Pictures and Beijing-based DMG Entertainment, will be tailor-made for Chinese audiences.
All versions of the film will feature scenes shot in Beijing, product placement for Chinese electronics manufacturer TCL and co-star Wang Xueqi, but a version cut for the world’s most populous nation also will boast “specially prepared bonus footage” and an appearance by megastar Fan Bingbing.
DMG was a financier of the film and will help sell it to local audiences. Big-budget American films have proved to be major hits in China, helping to push the nation’s box office to $2.7 billion in 2012, a 37 percent increase from the previous year.
In 2011, Transformers: Dark of the Moon earned north of $145 million in the country.
Marvel says that the film will not apply for co-production status in the country but that “shooting in China has been very positive and has created a springboard for future collaboration with China’s talented stars and its growing film and television industry.”
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