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MTV2 and Logo’s Chris McCarthy has been tapped to serve as general manager of VH1, the cable network announced Wednesday. He replaces Tom Calderone, who has stepped down as president of VH1 following a seven-year run.
McCarthy takes on the position after overseeing a reinvention at fellow Viacom networks MTV2 and Logo, both of which are riding eight straight quarters of year-over-year ratings growth and their highest-rated and most-watched year ever in 2015. McCarthy will report to Viacom Music and Entertainment Group president Doug Herzog.
“Chris is a multi-talented executive with a proven ability to build brands and drive viewership across very different demos,” said Herzog. “He’s a forward-thinking leader for this new era in media and a terrific fit for VH1, a beloved brand with a strong team and a unique place in pop culture.”
McCarthy has been GM of MTV2 since 2010 and refocused the cabler as a male-targeted network for millennials, launching Guy Code, Wild ‘N Out and more. He was given oversight of Logo in 2014 and drove the network to double-digit gains across viewership, digital and revenue that year. He has successfully expanded the network with new original series, events and a documentary division, which earned Logo its first Emmy.
McCarthy’s tenure with Viacom has included roles as exec vp at MTV, where he oversaw strategy, planning and tentpole events. He started his Viacom tenure with a marketing gig at MTVU before being promoted to GM at the college network.
The move is the latest leadership change since Van Toffler‘s departure as Viacom continues to realign and restructure its cable divisions under Herzog.
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