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Comedy Central is boosting its investment in digital content. The cable network announced Thursday that it’s launched CC Studios, an in-house initiative to develop and create content for digital platforms.
Network president of content development and original programming Kent Alterman and Viacom Entertainment Group evp of digital media Erik Flannigan simultaneously announced that Allison Kingsley has been named vp of digital development and will oversee the new project.
“Allison uses techy words I don’t understand, so I know she’s the right person for the job,” says Alterman. “Plus, as an added bonus, she has a great comedy sensibility.”
“Allison not only gets the Comedy Central filter, but she is helping to expand it by developing content beyond video as well,” added Flannigan. “CC Studios talent will be playing with everything from animated GIFs to voicemail to comic strips.”
Kingsley previously served as vp of digital at Ovation and the gm and co-founder of comedy sports and gaming site Bushleaguetv.com.
“CC Studios is an outlet for veteran and upcoming comedians to develop and incubate their ideas for whichever platform best serves the content,” Kingsley said of the new operation. “We’re excited to launch a supportive environment where the talent community can be inspired by social media and technology to create the work they love.”
There are already four projects in development under the CC banner, two with tie-ins to upcoming Comedy Central series. The network offered details on each:
Couched: Host Ben Hoffman spends a weekend crashing in a house full of college dudes. Ben’s mission: get to know the typical Comedy Central fan as he prepares for production of his own show – The Ben Show (debuting Feb. 28 on Comedy Central).
Bro-Dependent: H. Michael Croner and Greg Worswick of the renowned Groundlings comedy troupe play Zack and Anderson — best friends who are equal parts douchebag, idiot and hopeless bromantic.
The Lucas Brothers (Title TBD): Co-hosts Keith and Kenny bring their laid-back twist to a morning show. Featuring sketches, interviews and guests like NBA stars Reggie Evans, Andray Blatche and Iman Shumpert, the show will tackle the guys’ favorite subjects: sports, music and video games.
Behind Amy Schumer: A web series that gives “behind the scenes” insight into the life of burgeoning superstar Amy Schumer as she creates and stars in her first TV series (Inside Amy Schumer premieres on Comedy Central in April).