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Comedy Central is doubling down on Snapchat.
The network, which programs one of the 21 channels on Snapchat’s Discover platform, has renewed several of the short-form series it created specifically for the photo-sharing app and has ordered up nine new series.
Among the shows returning to Snapchat is Quickie With Nikki, a companion to Nikki Glaser’s Not Safe With Nikki Glaser. The series, Comedy Central’s most-popular on Snapchat, returns April 19 with new episodes available every Tuesday. Swag-a Saurus With James Davis is also coming back to offer up lessons about the latest slang words; Liza Treyger will return with her culture recommendations in Like It With Lisa; and Hot Takes With Brandon Wardell with continue to offer up the comedian’s thoughts on music, social media and more.
Comedy Central launched on Snapchat Discover in January 2015 as one of the first partners for the original content hub, using the channel to test new formats and talent while also promoting its linear programming. That it is highlighting its Snapchat content in the lead up to its upfront presentation on Thursday signals that it views the emerging platform as key to its non-linear programming strategy.
“It’s been great fun experimenting with established and emerging talent on our Snapchat Discover channel,” said programming chief Kent Alterman. “It allows us to play with form and format, and the reception from our fans and the creative community has been tremendously gratifying.”
The new Snapchat series that Comedy Central has ordered include 7 Mins in Purgatory, which has comedians performing stand-up to an audience they can’t see or hear; Animal-Lolz, with new animal facts each week; and Deadliest Chef, which features Caleb Synan failing upward in the world of reality TV cooking.
Here is a full list of the new programs:
7 Mins in Purgatory
Created by Ian Abramson, each episode focuses on five comedians who must perform their acts in an empty space devoid of an audience, which watches and reacts from another location where the comedians can’t hear them.
From heartbroken penguins to alcoholic monkeys, comedian Joe Zimmerman (The Half Hour) shares a new, totally true animal fact with us each week. Short animations by Charlie Hankin bring to life Joe’s musings about each animal.
Bert Kreischer has some pretty crazy dreams and he loves to share them with people. In this series, animated by Johnny McHone, Kreischer’s dreams come to life via animated recreations.
Comedian Caleb Synan finds himself failing upward in the world of reality TV cooking shows.
From sketch team Dollar Pizza comes a sketch series about the newest frontier in awkward interactions, ride-sharing apps.
Messages From the Future
Comedian Julio Torres lives in the future and is sending us urgent messages to help save us from our dark, apocalyptic fate — but also he’s hoping that you can find the umbrella that he lost and bring it to him.
Written and created by the Hudson Brothers (Dylan, Trent, Justin, Brandon and Devin), this animated series follows four best friends who work together at a middle school in Missouri. None of them are teachers; all of them are assholes.
Mike Lawrence (Inside Amy Schumer) is an angry nerd with strong opinions. He’s here to tell you why your take on everything from Batman to Ryan Reynolds is wrong.
Untitled Late-Night Series
Created by Emily Candini and co-written by Candini and Dave Horwitz, this series exposes exactly what goes on during the commercial breaks in-between late-night interview segments.
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