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Foodie app Off the Menu, Beverly Center and DoorDash announced today the launch of a partnership called America’s Sweetest, a charitable bake sale to support the Epidermolysis Bullosa Medical Research Foundation (EBMRF). The one-day initiative is scheduled for Oct. 14 in honor of National Dessert Day, and it finds a roster of names teaming up with local eateries to custom desserts.
Pre-order begins Oct. 9 with day-of pick up on Oct. 14 available at Beverly Center or via DoorDash delivery throughout the Los Angeles area. Dessert boxes cost $125 each with proceeds donated directly to the EBMRF. Individual desserts will be also be made available at the eatery location the day of the event.
The lineup includes: Cox with Little Pine; Haylie Duff with Lou, the French on the Block; Longoria with Porto’s Bakery; Moynahan with Joan’s on Third; Olsen with Just What I Kneaded; Roselyn Sánchez and Eric Winter with Baked by ShaSha; John and Caitlin Stamos with Valerie Confections; and Sam and Aaron Taylor Johnson with Gjusta.
“We’re thrilled to have Off the Menu support EBMRF and create a program in America’s Sweetest we think can continue to grow over the years while sharing our mission of raising funds for this disorder,” said Andrea Joseph, who launched the foundation with husband Paul Joseph to help support research and finding a cure for the condition which their son Brandon has battled his entire life.
Added Off the Menu founder Lawrence Longo: “We know that food can act as a way to connect and educate people. We’re thrilled to be able to create an event like America’s Sweetest that will allow us to raise money for EBMRF while putting together a ‘care package’ that any food lover and especially those with a sweet tooth will obsess over.”
Imagined by Off The Menu, the initiative follows its Burger Showdown and Wing Showdown competitions held over the summer. As part of America’s Sweetest, Off the Menu will host videos from each celebrity participant on its website and platform. More information about the initiative can be found here.
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Portia de Rossi
James Gordon Meek