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Monograms are so 2015.
The latest trend in fashion is personalization that goes way beyond three letters on his-and-hers hand towels. Names spelled out in script, funny slogans and embroidered patches are turning up on denim jackets, jeans, silk bombers, designer bags and more.
Not only does the personal touch appeal to the social media sharer (and help insure that no one steals your stuff), it’s also a trend that stars can’t seem to get enough of, thanks to brands like Burberry (who gifted Cara Delevingne, Rosie Huntington-Whiteley and others custom, initialed capes in 2014), Tommy Hilfiger (who created a personalized bomber jacket for muse/design collaborator Gigi Hadid) and, most recently, Gucci.
Gucci’s Alessandro Michele has grown his already massive fan base by introducing the #GucciDIY project at the brand’s Milan flagship store, which allows customers to add their special touch to silk, leather and denim jackets, as well as to the brand’s uber-popular Dionysus bag. Rihanna, Beyonce, 2 Chainz and Jared Leto have all been spotted sporting custom Gucci gear.
“Customization is at a fever pitch,” confirmed Ben Philipps and Florence Tang, founders of L.A.-based customization shop Lot, Stock & Barrel. “Since starting almost three years ago, we’ve seen a dramatic increase in requests.” The pair, who recently opened their second location in West Hollywood, added that when it comes to customization, anything goes.
“We see people bring in tote bags, polo shirts, shoes, bomber jackets, hats, pants, robes, and the list goes on,” they told Pret-a-Reporter via email. “This is what makes the personalization aspect so welcoming and unique — you can make anything special.”
The duo, who have worked with Madewell, Levi’s and Revolve Clothing on special denim projects and also created custom looks for Pharrell and Kylie Jenner, remarked that the most popular request is still simple stitching on a denim jacket. “A classic script name above the left breast pocket is always the most popular, and for good reason — it’s timeless, classic and not changing.”
In addition to Lot, Stock & Barrel, here are two more L.A.-based shops that will help you create a unique look with embroidery, hand-painted patterns or an eclectic array of custom pins and patches. You know, just in case you can’t make it to Italy for #GucciDIY anytime soon.
For Embroidery: Lot, Stock & Barrel
With two locations in L.A., Lot, Stock and Barrel is the perfect destination for Angelenos looking to spice up their wardrobe. Whether you’re in the market for a custom bandana or a pair of “Just Married” denim jackets, Philipps and Tang will hook you up.
8363 W. 3rd St., West Hollywood
For Hand-Painted Goods: DTLA Custom
Need your Louis Vuitton luggage hand-painted? DTLA Custom is the place to go. The Los Angeles brand can transform any leather or PVC (coated canvas) good into a one-of-a-kind piece, whether you decide to add your name or a portrait of Andy Warhol.
For Pins and Patches: World Famous Original
L.A.-based artist Ben Goetting is the founder of Chainstitcher and World Famous Original — two digital destinations for all things quirky and custom. Through his private site, Chainstitcher, customers can solicit personalized, larger works (think: a full-size back logo for a denim jacket). For smaller patches, pins and other chain stitched knick knacks, Goetting’s shop, World Famous Original, is the way to go.
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