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Yesterday may not have been a productive day for anyone in the workplace with a credit card and direct access to the Internet, but online shoppers were certainly making headway on those shopping lists.
According to Adobe Digital Index, yesterday’s Cyber Monday sales broke the $3 billion mark by the end of the day, which is a 16-percent growth from last year. But despite the increase, some researchers are quick to point out that while still record-setting, spending has slowed from the 17-percent spike between 2013 and 2014.
However, as more and more customers ditch the mall for the couch and a laptop on Black Friday, and as retailers begin offering deals earlier on in the month of November, Black Friday weekend and Cyber Monday are slowly merging into one four-day online shopping extravaganza. Rather than lining up outside of Best Buy for hours on Thursday evening, customers are spreading there shopping throughout the week.
If this pattern continues into the next holiday season, e-commerce sites themselves may be the biggest beneficiaries, as the high demand created by one-day-only deals has caused crashes and glitches like those experienced at Target.com and with PayPal. And “technical difficulty” messages certainly don’t make for happy customers.
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Jamie Lee Curtis