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The two lowest-rated syndicated talk shows of the 2013-2014 season, The Test and Tricia, are coming to an end. Additionally, conflict resolution talk show Serch, which had decent ratings in a test on eight Tribute TV stations last year, will not go forward into full syndication.
NBCUniversal on Tuesday confirmed that Tricia, starring British talk show host Tricia Goddard, is being canceled after two seasons. This season to date Tricia has averaged a 0.6 household rating (an average of 762,000 viewers a day) and a 0.4 rating in the key demographic of women 25 to 54.
Goddard hosted a British tabloid talk show on ITV from 1998 to 2004 and on England’s Channel 5 from 2005 until 2010. She came to the U.S. with a reputation as a successful talk host in the tradition of Jerry Springer and Steve Wilkos but never found as big an audience as those hosts’ shows.
“Trisha is a great talent and we recognize and are grateful for all of the hard work that Trisha and the production staff have put in to the show for the past two seasons,” NBCUniversal said in a statement.
CBS Television Distribution would not comment on the cancellation of The Test or confirm that Serch will not go forward, but sources confirmed the bad news for both shows.
The Test, a conflict resolution talk show, was produced by CBS Television Distribution in association with Tribune. Hosted by Kirk Fox, it premiered Sept. 9, 2013, in about 90 percent of American TV homes, but never really found much traction. For the season to date it has had a 0.6 rating (an average of about 889,000 viewers a day) and a 0.4 rating in the key female demo.
In the February sweeps, The Test (in metered markets) averaged a 0.8 rating, which gave it about a 2 percent share of all TVs turned on at the time. That was about 27 percent lower than its lead-in show (on average). Tricia and The Test tied for 130th place among all (161) syndicated shows this season in household ratings.
It is a bit more surprising that Serch, starring MC Serch, isn’t going to get a chance to go national. CBS Television Distribution gave it a three-week test run (one week less than originally announced) on Tribune stations in New York, Los Angeles and elsewhere.
Serch averaged a 1.0 household rating and 2 percent share of the audience, which was slightly down from its lead-in shows. It did improve from week one to week three about 11 percent in the ratings.
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