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Demi Lovato posted an Instagram story Friday that called out the mobile app Game of Sultans for including body-shaming content in its sponsored ad.
Lovato wrote, “This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder.”
In the ad, a character was labeled as “obese” and pictured beside a “pretty” character.
Her message to the social media platform: “So please Instagram, keep this bullshit off mine and others feeds who could easily be effected [sic] by this disgusting advertisement. With how aware people are becoming of mental illnesses, I expect you guys to know better by allowing this advertisement to be allowed on your app. And shame on the game.”
The ad was promptly removed from Instagram the same day it went up.
A spokesperson for Instagram told The Hollywood Reporter, “We’re sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people’s feeds.”
Lovato was hospitalized in July for an apparent drug overdose and spent several months away from social media. She returned to Instagram with an election post in November.
Her most recent post expresses gratitude for the 2019 Grammy nomination that she shares with duet partner Christina Aguilera.
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