- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
The company, which launched in 2014 and has raised $58 million in funding, told Reuters it will open offices in London and Barcelona next month as part of a European push ahead of the 2018 World Cup in Russia this summer.
Players’ Tribune announced it is working with Spanish soccer star Gerard Pique and his investment group Kosmos to grow the business in Europe. Part of that deal includes plans for a talk show that Pique would host, in which he would interview fellow soccer players.
In the U.S., Players’ Tribune is best known for its eponymous website, which features mainly written first-person accounts by star players from various sports speaking about their experiences on the field and off.
In Europe, according to company CEO Jeff Levick, the site will feature more video content, as well as branded content commissioned by the likes of Samsung and Procter & Gamble. Players Tribune began producing branded content last year, and Levick told Reuters the group has signed several seven-figure deals, but declined to provide exact numbers.
In the U.S., Players’ Tribune has about 3 million unique users a month, making it a minnow compared to the 85 million-95 million monthly unique visitors for a sports site like ESPN. But Levick argued that the site targets a more rapid and engaged sports fan.
Sign up for THR news straight to your inbox every day