Diane von Furstenberg has found the company’s new (and first-ever) CEO, and his name is Paolo Riva, the former vp apparel and visual merchandising at Tory Burch.
“He completely seduced me in the way he sees me, the way he sees the brand, the way he sees the potential and the way he sees the world in disruption,” Von Furstenberg told WWD of why she hired Riva.
Riva, who has also worked for Valentino and Salvatore Ferragamo, will join the DVF team on May 18.
“What is special about Diane is that she connects emotionally with women of all generations, all around the world,” said Riva. “My vision is to unlock the brand potential by offering the relevant mix of products with a unique experience for the consumer.”
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Could DVF’s latest hire mean she’s planning to take the company public in the near future? She simply responded to WWD: “I want the spirit of the brand to last.”