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LONDON — Discovery Communications said Wednesday that it is launching TLC in the U.K. and Ireland at the end of April.
The flagship network, which Discovery says is already the world’s biggest female entertainment channel, will air a mix of U.K. original and U.S. hits, such as Here Comes Honey Boo Boo. It will also air Oprah’s Next Chapter, hosted by Oprah Winfrey, from Discovery’s OWN channel.
TLC will launch in the U.K. and Ireland on Tuesday April 30 on satellite TV giant BSkyB, in which Rupert Murdoch‘s News Corp. owns a 39 percent stake, cable operator Virgin Media and others.
The channel will feature U.K. and global stars, including Holly Valance in Ultimate Shopper, Dawn O’Porter in Undercover Mums, Lisa Snowdon in Your Style In His Hands and Winfrey.
“TLC is a unique entertainment channel that brings together a huge range of characters from the U.K. and U.S.,” said Susanna Dinnage, senior vice president and general manager of Discovery Networks U.K. “It is full of stories that will get people talking, and we hope it will become part of the rich and varied TV culture in the U.K. It is unlike any other channel in the U.K. and will provide advertisers with an exciting new opportunity to target female audiences. The launch of TLC is another compelling reason for people to come to pay TV.”
TLC is in over 100 million households worldwide. The carriage deals in the U.K. will get it into 13 million more homes, with Ireland adding about 420,000.
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