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Walt Disney Studios is making it easier for consumers to access a movie digitally that they buy on Blu-ray Disc or DVD by doing away with the cumbersome “digital copy” process and launching a new website that streamlines the film’s digital delivery.
The debut of the Disney Digital Copy Plus website has been set for June 11, the same day the studio’s Oz the Great and Powerful is released on disc.
Instead of accessing the digital copy from a disc in the “superset” combo pack, a digital copy of the film can now be accessed directly from the website by consumers who purchase any disc configuration of the film. The website then facilitates the digital delivery of the movie through the consumer’s provider of choice — in this case, either iTunes, Amazon Instant video or Vudu — and eliminates the need for a digital copy to be included in the disc package.
A Disney spokesman says the move is designed to make it easier to access the film digitally — and at the same time make consumers more comfortable with the idea of accessing movies digitally.
The other big studios are behind “UltraViolet,” a digital rights management system that lets consumers buy a disc once and then access the content, through the cloud, at any time, on any device.
A Disney spokesman said Digital Copy Plus was built on the premise of “Responsive Design,” so the site works across all browsers, both on a computer and on mobile devices.
“This allows for the capability to redeem the digital version of your movie on any connected device — you no longer have to wait until you get home to insert a disc into your computer,” the spokesman says.
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