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Several months after taking the top post, Walt Disney Studios president of marketing Asad Ayaz is firming up his team.
Ayaz on Tuesday announced Ryan Stankevich and Martha Morrison have been promoted to senior vps of marketing, responsible for leading the global campaigns for Disney’s entire theatrical slate. They will report to Ayaz, who succeeded Ricky Strauss in June after Strauss was name president of content and marketing for Disney’s upcoming streaming service.
Stankevich will focus on titles from Marvel Studios and Lucasfilm, while Morrison will oversee titles from Walt Disney Animation Studios and Pixar Animation Studios. They will divvy up Disney live-action films.
A 20-year Disney veteran, Stankevich has steadily taken on roles of greater responsibility as part of the publicity team. Most recently, she was responsible for designing and executing global rollouts for Disney releases, including five of the 10 biggest box-office hits of all time, such as Black Panther and Avengers: Infinity War this year.
Morrison started her career in creative marketing at Miramax before transitioning to Disney in 2010 as vp international creative. In her most recent role, Morrison oversaw the international marketing efforts for all studio releases across all brands, spanning more than 50 markets worldwide.
Ayaz also announced a number of other promotions across Disney’s marketing organization, including in global publicity, digital marketing, global promotions and research.
“This is a truly amazing team and I’m so proud of the work we’ve done together over the past several years,” Ayaz said in a statement. “Martha and Ryan are talented and fearless leaders who will set a bold course for our film campaigns, and with several team members taking on new and expanded roles, this marks an exciting evolution of our group as we look to the future.”
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