- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Disney orchestrated a “National Day of Giving” on Monday, integrating its message across multiple platforms including news, primetime and cable programming.
Disney chairman and CEO Robert Iger also announced the company’s $2 million donation to Sandy victims, one half of which will go to the Red Cross for short-term aid in areas devastated by the storm and the other half toward other groups’ rebuilding efforts.
The company will match employees’ donations to relief organizations, dollar by dollar.
“From Good Morning America, The View and our Owned TV Stations to Jimmy Kimmel Live, ABC Family, and Radio Disney, the Disney/ABC TV Group came together in an unprecedented fashion to address the storm’s devastation, and I could not be more proud,” said Anne Sweeney, co-chair of Disney Media Networks and president, Disney/ABC Television Group, in a statement.
“But we didn’t achieve this alone …The Walt Disney Company led the way with its initial multi-million dollar relief and rebuilding donation, and other divisions of our Company. including Disney.com
Sign up for THR news straight to your inbox every day