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TORONTO – With Star Wars: Episode VII and new Marvel franchise releases in the wings, Disney has renewed its long-running deal with Imax to cover several of its upcoming releases.
Under the latest agreement, several of Disney’s upcoming tentpole films, like Marvel’s Captain America: The Winter Soldier, Maleficent, Marvel’s Guardians of the Galaxy and Marvel’s Avengers: Age of Ultron, will get an Imax release.
“Disney has enjoyed a terrific ongoing collaboration with Imax, and we are thrilled to extend this relationship with a collection of exciting, highly anticipated cinematic events that are perfect for the immersive Imax format,” said Alan Bergman, president of The Walt Disney Studios, in a statement.
“Disney’s and Marvel’s larger-than-life characters and dynamic universes clearly resonate with our core audiences,” said Greg Foster, senior executive vice president of Imax Corp. and CEO of Imax Entertainment, in his own statement.
Past Disney movies to do big numbers on Imax screens include The Pirates of the Caribbean, Toy Story and Cars franchise.
Imax also has a long-standing deal with Warner Bros.
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