Disney Unveils New ‘Phineas and Ferb’ Month-Long Campaign (Exclusive Photo)

Disney Channel’s animated comedy Phineas and Ferb will be getting a musical spotlight.

In conjunction with Disney’s month-long kick-off to its third “National Platypus Day” in early March, a new song, “O.W.C.A.” (which stands for Organization Without a Cool Acronym), inspired by the “Y.M.C.A.” tune debuted on Radio Disney early Friday morning.

The Hollywood Reporter has the first look at the official music video featuring Disney stars like Bridgit Mendler, Debby Ryan and Zendaya that will make its TV debut on Disney Channel during 8-8:30 p.m. It will appear on Disney XD beginning Feb. 18 during the 8-9 p.m. hour. (Watch the video below.)

Additionally, Disney’s popular secret agent, Perry the Platypus/Agent P, will return in time for National Platypus Day on March 2 in a special Phineas and Ferb episode, “Sidetracked,” airing 9 p.m. on March 1. The episode will also introduce a new O.W.C.A. agent from Canada and an enemy. THR has an exclusive image of Perry the Platypus’ return to the animated series.

Disney XD also will debut a new Phineas and Ferb episode, “Primal Perry,” at 8 a.m. on March 2.

Dan Povenmire and Jeff “Swampy” Marsh, creators of Phineas and Ferb, are set to host a top-30 countdown Feb. 23 and 24, and will join Radio Disney’s Ernie D on March 1.

Disney is also teaming with Subway through April 14 for a Phineas and Ferb-themed campaign.

This is the third National Platypus Day.

E-mail: Philiana.Ng@thr.com
Twitter: @insidethetube

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