Disney XD is looking to Maker Studios to help fill its ranks with up-and-coming talent.
The television network and Disney-owned digital network have teamed up to create a new initiative called Disney XD by Maker that will seek out and help develop a new generation of stars and filmmakers for the Disney XD website, app and cable channel.
Disney XD, a basic cable channel that airs programming for boys ages 6 to 11, will work with a number of YouTube creators in the Maker network including gamer CaptainSparklez and toy reviewer EvanTube to incubate their content. Initially, videos that result from the program will stream on the creators’ YouTube channels, but Disney XD will also look for opportunities to distribute the content across its digital and cable platforms. The best projects could be developed into television pilots for Disney XD.
The program is open to any online creators over the age of 18, who can apply for the initiative online. Other Maker creators who are participating include Lego builder ForrestFire101, gamer ZexyZak and comedian 101DarkMonkey.
“We’re thrilled to collaborate with Maker and warmly welcome some of its brightest stars to the Disney XD family through Disney XD by Maker,” said Disney XD general manager Marc Buhaj. “Recognized by our audience as celebrities in their own right, these stars will pave the way for up-and-coming Disney XD by Maker talent, cultivating a creative community that drives inspiration, original storytelling and unique formats that can be shared globally.”
Added Maker chief audience officer Chris M. Williams: “The Disney XD team has incredible vision for embracing this new generation of talent and Disney XD by Maker is a significant commitment to the space. This collaboration represents a first-of-its-kind on-ramp for digital creators who aspire to work with the most prominent entertainment brand in the world.”
