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Walt Disney Co. has promoted James Pitaro to chairman of Disney Consumer Products and Interactive Media following the departure of his DCPI co-chair Leslie Ferraro.
The executive shuffling comes eight months after Disney merged its interactive and consumer product divisions and named Ferraro, then president of DCP, and Pitaro, then president of Disney Interactive, as co-chairs.
Ferraro, who spent 17 years at Disney, is leaving the company for marketing and consumer engagement projects. Disney will be her first client. “I know that Jimmy will continue to lead the team to new levels of success, and I am excited to pursue my long-term passion for marketing, branding and creating winning consumer engagement strategies,” said Ferraro.
Pitaro has been with Disney since 2010 after leaving a long career at Yahoo. He will continue to report directly to Disney COO Thomas Staggs and CEO Robert Iger.
“Jimmy’s strong and successful leadership makes him the natural choice to run DCPI at this dynamic and exciting time,” said Staggs. “He brings to this expanded position his keen eye for technological innovation and deep familiarity with the brands and franchises that continue to drive the segment’s growth.”
Added Pitaro: “I’m incredibly honored to lead such a talented team as we combine our technology-driven efforts and our more traditional product lines and retail operations to deliver amazing new merchandise and experiences that will build on Disney’s record for consistently exceeding consumer expectations.”
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