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LONDON — London-based distributor DRG International Tuesday announced a landmark pact with Canadian broadcaster CBC under which DRG will distribute CBC’s formats globally and allocate a significant development fund to back early stage investments in CBC’s format slate.
DRG will kick off the partnership with existing CBC’s existing formats portfolio including “Next Great Leader,” a factual entertainment format that sees political hopefuls judged by four former national leaders and viewers, which ran for three series on CBC and which was recently acquired for a second series by BNT in Bulgaria and ZDF in Germany as well as in the Ukraine, where a series will be produced by Trevano for PSB.
The two-year deal will also encompass brand new titles including formats created through a “substantial” but undisclosed development fund which DRG has assigned for investment in CBC formats.
“CBC is extremely well regarded in the television industry and the notion of CBC Formats ‘powered by DRG’ allows the CBC brand to travel internationally,” said Andrea Jackson, md of Acquisitions at DRG.
“We’re pleased to be partnering with one of the world’s leading distributors and we’re confident DRG will help us to maintain and enhance both the CBC brand and reputation on the global stage,” added Julie Bristow, CBC’s executive director of factual entertainment.
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