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Former NBA superstar Dwyane Wade has inked a comprehensive, multiyear agreement with WarnerMedia, which will see him taking on a number of new roles across the media company’s portfolio.
Wade will join Turner Sports as a commentator, making appearances on TNT’s NBA event coverage and serving as a regular analyst for the network’s Tuesday night studio coverage alongside Shaquille O’Neal and Candace Parker. He also will appear in studio at the NCAA Final Four and National Championship as part of Turner Sports and CBS Sports’ coverage of the annual collegiate tournament.
Wade’s production banner, 59th & Prairie Entertainment (named after the Chicago intersection where he grew up), has also reached a development deal with WarnerMedia to create a number of new projects to be revealed at a later date. In February, Wade and his company teamed with Imagine Documentaries and Brian Grazer and Ron Howard to develop a documentary based on his life.
Additionally, he will take on a creative director role at sports media company Bleacher Report, which was acquired by Warners in 2012 for $175 million. Wade will work with Bleacher Report to develop “custom content experiences that resonate with young, passionate fans.”
“I’m thrilled and grateful to be joining the WarnerMedia family with many exciting opportunities ahead,” Wade said Tuesday in a statement. “I have great respect for TNT’s team of analysts and their longstanding commitment to quality sports coverage. After 16 seasons in the NBA, I look forward to connecting with my fans in this new role and bringing my own perspective to the game I love.”
Wade recently retired from professional play after a career in which he won three NBA Championship titles and made 13 All-Star appearances.
“Dwyane is a special talent. He’s a transcendent star with a charismatic, engaging and thoughtful personality on and off the court,” said WarnerMedia News and Sports chairman Jeff Zucker. “We’re thrilled to welcome him to the WarnerMedia family and we could not be more excited to partner with him on these special projects.”
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